Stratum Benefits
One United Vision

Corporate IdentityGraphic Design
Stratum Benefits 2015/2016/2017
Rebranding Stratum Benefits from the ground up connected employees internally and captivated the intended target audience externally. This was achieved by creating the One United Vision strategy to guide everything from the visual identity to the internal business culture.

One United Vision Strategy

"We make every second count and every minute a memorable one, keeping in touch with you every step of the way, from signup being as easy as 1, 2, 3 to queries & processing claims in an exceptional and personal way."

Brand Values

Define the One United Vision strategy, the tagline “Your Leading Medical Shortfall Specialist” and the benefits the consumers derive from the brand.

We provide and enable distinct service excellence through unparalleled consistency in everything that’s communicated visually and verbally.
We are steadfast market leaders that lead by inspiration, drive innovation through ingenuity as well as provide engineered solutions that not only fit but benefit our clients and their lifestyle.
We work to humanise our brand through personal interaction that breathes life into our refreshing approach. Through One United Vision we are more than a team, we are family, we are Brand Ambassadors who not only voice a revolution but establish emotional connections that personalise each and every one of our clients’ experiences with us.
An inspired promise to transcend each and every experience from the ordinary to the extraordinary. Providing an unrivalled level of expertise whilst bringing you the ultimate in client service and satisfaction.
Honesty is the best policy to win over clients trust and enable brand loyalty. Authenticity is achieved by doing and saying the things we believe in, trust becomes loyalty and it is this loyalty that supports our long term longevity.
We make every second count and every minute a memorable one. Piloting a new era, a revolution, that’s inspiring Above & Beyond approach takes flight by going that extra mile for every broker, every client and everyone.