Soviet
Winter Campaign

Graphic DesignVideo Production
Soviet 2013
Soviet Winter Campaign projects the brand personality of being tough, relentless, forthcoming, honest and proud. The values, positioning statement and tagline inform the raw look and series of declarations which inspire what it means to live Soviet “Fashion in Revolt”.

Fashion in Revolt

"Built by hand since 1987, Soviet Jeanswear has been seen on the streets worldwide. Vanguards & comrades alike, both protest that there simply is no better fit for an attitude that demands quality, freedom, attention and style.”

A behind the scenes look at the Soviet Winter Campaign at a secret undisclosed location

Brand Values

Define the tagline “Fashion in Revolt” and the benefits the consumers derive from the brand.

Knowledge, beliefs and habits that are specific and have shaped Soviet.
A state of being free from the oppressive restrictions imposed on one’s way of life.
A comrade can only be remembered for so long, but their legacy holds no bounds.
Communication is clear – not hard to understand, verbose or overproduced.
A Soviet comrade proudly builds and defends the Soviet culture.