Soviet
Summer Campaign

Graphic DesignVideo Production
Soviet 2013
Soviet Summer Campaign intends to welcome comrades to a new age in the Soviet legacy as well as launch the much anticipated Soviet eyewear range, through a relentless narrative that the photoshoot took place at a crater formed by a shooting star.

Fashion in Revolt

"Built by hand since 1987, Soviet Jeanswear has been seen on the streets worldwide. Vanguards & comrades alike, both protest that there simply is no better fit for an attitude that demands quality, freedom, attention and style.”

A behind the scenes look at the Soviet Summer Campaign at a crater formed by a shooting star

Brand Values

Define the tagline “Fashion in Revolt” and the benefits the consumers derive from the brand.

Knowledge, beliefs and habits that are specific and have shaped Soviet.
A state of being free from the oppressive restrictions imposed on one’s way of life.
A comrade can only be remembered for so long, but their legacy holds no bounds.
Communication is clear – not hard to understand, verbose or overproduced.
A Soviet comrade proudly builds and defends the Soviet culture.