It's About The Vibe
"Enjoying the good life at an upbeat, upmarket cosmopolitan venue.”
Brand Values
Define the tagline “It’s about the vibe” and the benefits the consumers derive from the brand.
Upmarket Value
Consumers perceive value as the promise and delivery of an experience.
Contemporary Convenience
Consumers enjoy that a modern, fashionable and innovative News Cafe is always close by.
Quality Service
The standard of excellence and value that is delivered to a target audience with an appetite for upmarket fun.
Eclectic Culture
The News Cafe experience is derived from a diverse demographic.
Social Rhythm
Connecting people within a comfortable, premium and cosmopolitan environment that celebrates music through events and promotions.
