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Drimac
Campaign

Graphic DesignInstore Advertising
Drimac 2013
A campaign that promotes the core identity of Drimac and the fact that they are more than just an annorak brand. This was achieved by attaching the brand values to all collateral and using the positioning statement to guide the local based visual identity.

It’s Drimac all year round

"Drimac is a kwaai, versatile, quality lifestyle brand for the entire South African family from Pa and Ma to the kids, at a lekker price that not many can beat. Rain or shine, indoors or out, Drimac ensures that South African families are always fully equipped.”

Brand Values

Define the tagline “It’s Drimac all year round” and the benefits the consumers derive from the brand.

Bringing the great outdoors indoors.
Proudly made by South Africans for South Africans.
People as comfortable as our products.
A culture of affordable quality.
Creating a legacy of value and values.
Tough and durable products and people.
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